It's especially annoying to be itchy ALL THE TIME! One of the main causes of itchiness happens to be very dry skin and very dry skin is a pretty common affliction. Cold and heat are both culprits in causing your skin to dry out, so really no matter where you live, you're not immune to having to deal with dry skin and the ensuing annoying itchiness.
So, put lotion on 50 times a day. NOOOO! We're kidding! Don't do that. We already know that putting water based lotion on top the 18 layers of dead skin cells that constitute your skin's surface is completely ineffective! And of course, we all know that NO-LO is the way to go.
What you need to stay itch-free and super smooth is Simple Sugars!